Nasdaq needed to find a way to engage stakeholders and celebrate 50 years of company heritage during a year when gathering in person was not possible. We developed a web-based experience centered on the timeline since Nasdaq’s founding in 1971 that highlighted employee memories and executive stories alongside key company milestones to showcase the past 50 years of Nasdaq history. Explorable by filters, the timeline allows viewers to go deep and visit the 360° world of Nasdaq and everything that drives the company from the people to the innovative technology.