
Hasbro: Nerf Ultra
One Championship
Agency: Invisible North
Creative Direction: Christian Melgar
Experiential Design: Michael Moyal
Graphic Design: Ryan Heape
Motion Design: Ben Weaver
A team of influencers, athletes, gamers, and fans were invited to test their skills and compete for the highest score by navigating through zone challenges to earn bragging rights, the title of Nerf Ultra One Champion, and a grand prize of $10,000.