
Propel: Co:Labs
Fitness Festival
Agency: Invisible North
Creative Lead: Vaness Noritz
Design: Christian Melgar
Graphic design: Yi-Ching Sung
Production Design: Michael Moyal
While working as a designer for the experiential agency of record for Propel over five years, we’ve helped concept, develop and grow a strong brand identity through the Propel Co:Labs Fitness Festival, an annual fitness platform for industry leaders, influencer trainers, and the broader passionate exerciser community. We have centered Propel at the apex of fitness and culture, featuring musical headliners such as Ludacris and Ciara.