Klarna saw the NBA 75 All-Star Weekend as an opportunity to drive awareness around their new partnership with the Chicago Bulls and convert new audiences into Klarna customers. We proposed: the Klarna All-Star Vault.

Designed to appeal to both casual basketball fans and diehard sneakerheads, the vault experience offered a roundup of Stadium Goods apparel and a legendary lineup of sneakers, including Michael Jordan’s game-worn kicks.

We also created Klarnavault.com to allow Klarna users special purchase access to select sneakers. Outside of the vault, we engaged fans with challenges and offered one-of-a-kind balls designed by resident artist Sophia Chang.