Bose: National Record
Store Day Event
Agency: Invisible North
Creative Director: Christian Melgar
Graphic Designer: Christian Montoro
Experiential Designer: Amanda Lee
Bose presented Surfaces and Dayglow at Feels So Good Records in Austin, TX. The event brought together local record shop enthusiasts and headline artist fans for a day of programming in celebration of National Record Store Day.
During the day, guests could shop and support the store, enjoy Staff Pick records at the Bose Listening Lounge featuring Bose QC45 headphones, and meet the headlining artists themselves. To drive a larger program reach, Bose partnered with the music media outlet, Pitchfork for Interviews and live DJ sets with artists such as Girl Talk and Chris Redd—all live-streamed on Pitchfork Radio and Pitchfork’s website.
Closing out the day, Feels So Good Records became the most sought-after music venue in Austin thanks to an intimate performance by Texas natives Surfaces and Dayglow.